NEWS: NewsScan: DRKOOP.COM In Intensive Care

[janet paterson <janet313@xxxxxxxxxxx>]

>DRKOOP.COM IN INTENSIVE CARE
>The DrKoop.com online health care site may not be able to survive more than
>four or five months because lower-than-expected advertising revenue has put
>a great strain on the resources of the Austin, Texas company named after its
>co-founder C.Everett Koop, the former U.S. Surgeon General.  With an
>understandable inability to refrain from describing the situation using
>medical terms, Jupiter Communications analyst Claudine Singer says, "It's a
>patient on the operating table that's gone into heart failure.  The fact
>that they have less than five months in cash and had to restructure these
>deals and sell so much of themselves in order to stay afloat suggests that
>they are in the death throes." DrKoop.com has already sold 10% of the
>company to America Online because it could not otherwise afford to pay AOL
>to advertise its offerings. (AP/New York Times 25 Apr 2000)
>



janet paterson
53 now / 41 dx / 37 onset
a new voice: 
613 256 8340 PO Box 171 Almonte Ontario Canada K0A 1A0